One of most exciting things about the DHI Non-conference last week here in Cincinnati was a session by The Kroger Company, one of our clients at Bridge Worldwide. Through its various banner stores, Kroger is a major player in the retail food business, capturing 10 cents of every dollar spent on food in the United States. The company is not secretive, but it doesn’t go around regularly beating its chest about how it is winning in a very competitive market. In a session titled “Innovation and How to Meet New Expectations for Media Delivery,” RW (Kirk) Douthit and Angie Rose from Kroger shared several nuggets about how they are working to evolve to digital marketing by putting their customers in the center.
Read more on the Marketing With Meaning blog.
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Great presentation. I attended and it was very interesting. Can't wait to see where Kroger takes their website in the future to serve their customers even more.
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